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Consuming Images: Film Art and the American Television Commercial

By Gary D. Rhodes, Robert Singer
Paperback
$29.95
By Gary D. Rhodes, Robert Singer
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The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, ...

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