Consumption Behaviour and Social Responsibility: A Consumer Research Approach

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C—A—C—B (Concern—Attitude—Commitment—Behaviour) model.

The book appeals to readers interested in consumer behaviour, res...