Add Item to wish list Add Item to wish list

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More

Formats

In stock

This item is currently out of stock online.

Free standard shipping on orders over $60

Select a store to view item availability.

Overview

Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.

It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.

Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

Product Details

Editorial Reviews

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

Arun Gupta, Thomas J. Fewer

Hardcover

$29.00

1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

Andrew Ross Sorkin

Hardcover

$30.00

$35.00

Money Unlocked: How to Make It, Keep It and Multiply It: THE NEW YORK TIMES BESTSELLER

John Lee

Paperback

$18.99

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Will Guidara

The Unreasonable Hospitality Collection

Hardcover

$29.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$18.95

How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

Julia Dhar, Kristy Ellmer, Philip Jameson

Hardcover

$35.00

Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

Eric Ries

Hardcover

$29.00

$32.00

Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

Thomas Erikson

Paperback

$20.00

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

Ramit Sethi

Paperback

$16.99

Unreasonable Hospitality: The Field Guide

Will Guidara

The Unreasonable Hospitality Collection

Other Format

$29.00

The Great Train Heist: The California SMART Taxpayer Rip-off

Michael J. Coffino

Hardcover

$32.99

Effective: How to Do Great Work in a Fast-Changing World

Melissa Swift

Hardcover

$30.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$9.99

Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

Haley Sacks

Hardcover

$27.00

$30.00

Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

Charles Koch, Chase Koch

Hardcover

$28.00

Planet Money: A Guide to the Economic Forces That Shape Your Life

Alex Mayyasi, Hosts of NPR's Planet Money

Hardcover

$26.99

$29.99

Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

Jessica Kriegel, Joe Terry

Hardcover

$29.99

Die With Zero: Getting All You Can from Your Money and Your Life

Bill Perkins

Paperback

$19.99

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

Patrick M. Lencioni

J-B Lencioni Series

Hardcover

$27.00

Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio

Michele Cagan CPA

Adams 101 Series

Hardcover

$16.99

Copywriting Is...: 30-or-so thoughts on thinking like a copywriter

Overview

Product Details

Editorial Reviews

You May Also Like

Categories