Copywriting Made Simple: How to write powerful and persuasive copy that sells

"This book is gold" - "Excellent introduction" - "I love this book" - "So easy to read" - "Absolute must-have" - "Buy it now"Copywriting is writing with purpose.

It's about using words to reach people and change what they think, feel and do.

This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the re...