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Corporate Communication: Strategic Adaptation for Global Practice

By Michael B. Goodman, Peter B. Hirsch
Paperback
$58.65
By Michael B. Goodman, Peter B. Hirsch
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The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation.
The text reviews the evolution of s...

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