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Corporate Entrepreneurship and Innovation

By Paul Burns
Paperback
$79.95
By Paul Burns
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It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to give a comprehensive overview of corporate entrepreneurship.

Burns guides students through the four pillars of his original entrepreneurial architecture framework - organizatio...

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BusinessSmall BusinessEntrepreneurship