Corporate Social Responsibility: Readings and Cases in a Global Context

Corporate Social Responsibility: Readings and Cases in a Global Context

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Overview

Modern business is obliged to meet increasingly demanding ethical, environmental, legal, commercial and public standards as defined by wider society. Corporate Social Responsibility (CSR) has therefore become an important consideration for managers at all levels, as well as one of the most vibrant areas of study and research in the field of business and management. This important new book provides a comprehensive and student-centred introduction to the key themes and issues currently being addressed in CSR around the world.
The book brings together material by the most influential teachers and scholars working in CSR today, as well as many of the most cited and important articles, and is clearly structured in three parts:

Understanding CSR
Applying CSR
Managing CSR

Each section includes an extensive and accessible editorial commentary that introduces the key debates and themes contained in the articles, as well as clearly defined learning objectives to guide the reader and challenging and thought-provoking study questions to consolidate learning. The book also includes three major case studies to enable the reader to relate theory to the real world, focusing on Nike in Asia, Vodafone in South Africa and ABN AMRO in Brazil. Drawing on examples and issues from across the globe, this book is essential reading for all students and managers with an interest in corporate governance and business ethics.

Product Details

ISBN-13: 9780415683241
Publisher: Taylor & Francis
Publication date: 08/06/2013
Edition description: Revised
Pages: 616
Product dimensions: 6.75(w) x 9.75(h) x 1.60(d)

About the Author

Andrew Crane is the George A. Gardiner Professor of Business Ethics in the Schulich School of Business at York University, Canada.

Dirk Matten holds the Hewlett-Packard Chair in Corporate Social Responsibility at the Schulich School of Business at York University, Canada.

Laura J. Spence is a Reader in Business Ethics at Brunel University, UK. She is Deputy Director of BRESE (Brunel Research in Enterprise, Innovation, Sustainability and Ethics).

Table of Contents

Acknowledgements ix

SECTION A UNDERSTANDING CSR 1

1 Corporate social responsibility: in a global context 3

2 The case for and against CSR 21
Reading 1 'A Friedman doctrine - The social responsibility of business is to increase its profits' by M. Friedman 26
Reading 2 'The case for corporate social responsibility' by H. Mintzberg 32

3 What is CSR? Concepts and theories 54
Reading 3 'The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders' by A. Carroll 60
Reading 4 'Corporate social responsibility theories: mapping the territory' by E. Garriga and D. Melé 76

4 Responsibilities to stakeholders 107
Reading 5 'Stakeholder management: framework and philosophy by R. Freeman 111
Reading 6 'The stakeholder theory of the corporation: concepts, evidence, and implications' by T. Donaldson and L. Preston 139
Case study 1 Vodafone: Africa calling 166

SECTION B APPLYING CSR 175

5 CSR in the marketplace 177
Reading 7 'Is there a market for virtue? The business case for corporate social responsibility' by D. Vogel 181
Reading 8 'Meeting the ethical gaze: challenges for orienting to the ethical market' by A. Crane 210

6 CSR in the workplace 229
Reading 9 'The development of human rights responsibilities for multinational enterprises' by P. Muchlinski 233
Reading 10 'Corporate social responsibility as a participative process' by P. Maclagan 255

7 CSR in the community 265
Reading 11 'The next wave of corporate community involvement: corporate social initiatives' by D. Hess, N. Rogovsky and T. Dunfee 270
Reading 12 'Thecompetitive advantage of corporate philanthropy' by M. Porter and R. Kramer 286

8 CSR in the ecological environment 306
Reading 13 'Beyond greening: strategies for a sustainable world' by S. Hart 311
Reading 14 'Corporate political action in the global polity: national and transnational strategies in the climate change negotiations' by D. Levy and D. Egan 325
Case study 2 ABN AMRO Bank: banking on Brazil 343

SECTION C MANAGING CSR 351

9 CSR reporting and auditing 353
Reading 15 'Struggling with the praxis of social accounting: stakeholders, accountability, audits and procedures' by R. Gray, C. Dey, D. Owen, R. Evans and S. Zadek 358
Reading 16 'How to do it' by S. Zadek, P. Pruzan and R. Evans 400

10 CSR strategy and implementation 416
Reading 17 'How corporate social responsibility pays off' by L. Burke and J. Logsdon 420
Reading 18 'Codes of conduct as a tool for sustainable governance in MNCs' by K. Bondy, D. Matten and J. Moon 432

11 Globalization and CSR 456
Reading 19 'Serving the world's poor, profitably' by C. Prahalad and A. Hammond 461
Reading 20 'The downward spiral and the US model business principles: why MNEs should take responsibility for the improvement of world-wide social and environmental conditions' by A. Scherer and M. Smid 474
Case study 3 Nike's global supply chains: stepping up to the mark? 496
Reading 21 'The path to corporate responsibility' by S. Zadek 497

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