Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

by Thorsten Staake, Elgar Fleisch

Paperback(Softcover reprint of hardcover 1st ed. 2008)

$109.00
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Product Details

ISBN-13: 9783642095627
Publisher: Springer Berlin Heidelberg
Publication date: 11/19/2010
Edition description: Softcover reprint of hardcover 1st ed. 2008
Pages: 232
Product dimensions: 6.10(w) x 9.25(h) x 0.02(d)

Table of Contents

Knowing the Enemy – The Mechanisms of Counterfeit Trade.- An Introduction to Counterfeit Markets.- Understanding Counterfeit Supply.- Counterfeit Demand and the Role of the Consumer.- Countermeasures – Best Practices and Strategy Development.- Established Anti-counterfeiting Approaches – Best Practices.- Implementing Anti-counterfeiting Measures.- Management Tools – Towards a Fact-based Managerial Approach.- Determining the Market Share of Counterfeit Articles.- Implications for Affected Enterprises.- Product-protection Technologies.- Principles of Product Security Features.- The Potential of RFID for Brand- and Product-protection.- Managerial Guidelines and Conclusions.- Guidelines.- Concluding Remarks.

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