Covert Persuasion: Psychological Tactics and Tricks to Win the Game

Covert Persuasion: Psychological Tactics and Tricks to Win the Game

by Kevin Hogan, James Speakman

Hardcover

$27.00 $30.00 Save 10% Current price is $27, Original price is $30. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, January 24

Product Details

ISBN-13: 9780470051412
Publisher: Wiley
Publication date: 09/22/2006
Pages: 240
Sales rank: 688,263
Product dimensions: 5.80(w) x 8.40(h) x 1.00(d)

About the Author

KEVIN HOGAN is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley.

JAMES SPEAKMAN is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.

Table of Contents

Acknowledgments.

Introduction.

1 Covert Persuasion Begins in the Mind.

2 From “No” to “Yes”.

3 Covert Strategies for Changing Beliefs.

4 Covert Persuasion 101:The Tactics.

5 The Words of Covert Persuasion.

6 The Focused Outcome Mindset.

7 20 Keys to Using Covert Persuasion in a Story.

8 Using Questions to Covertly Persuade.

9 Using Emotions to Covertly Persuade.

10 27 Observations About People And How to Covertly PersuadeThem.

11 Putting It All Together.

Appendix Covert Persuasion Worksheet.

Bibliography.

Index.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Covert Persuasion: Psychological Tactics and Tricks to Win the Game 3.9 out of 5 based on 0 ratings. 10 reviews.
jazztyler More than 1 year ago
The book covert persuasion. Kevin Hogan gives the reader much knowledge to chew on in his tiny book of only 223 pages. He gives the reader much to think about when convincing a person to read and article,buy a car, interest a potential love of ones life...etc. One of the best chapters to read, in my opion, is this: chapter 5. The words of covert persuasion. So many times when a person attempts to change someone's mind they do it with interrogatory speeches and "that" always,always,fails.. Kevin Hogan guides the reader through 12 of the most powerful words in the english language and shows the reader how to use the to create powerful suggestions in the minds of the listener. I also recommend covert hypnosis if you have found that you like this book by him. This book has opened my eyes to the many ways that all of us are being "snowed" by salesmen. It has also opened my eyes to the many possibilities the persuasion has: whether in the classroom, stateroom, or grocery store. It has many, many, possibilities and comes hight recommended. If you are interested in persuading anyone and everyone I urge you to buy the book. I have gotten many benefits from it.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This book is very useful when attempting to persuade someone into your way of thinking. It gives insight into how people think and how to use that to your advantage. It's a great book and I would definitely recommend picking it up.
Guest More than 1 year ago
Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call ¿covert persuasion¿ ¿ the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert ¿ for example, saying 'Just imagine how much you'll be admired in that new car.' And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. We recommend this overview to salespeople and to those who want to polish their persuasive skills.