COVID-19, Technology and Marketing: Moving Forward and the New Normal

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.

Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing...