Cowboy Ethics: What It Takes to Win at Life

Frustrated by an epidemic of misbehavior, corporate management teams are going back to the idea that personal character and individual responsibility are the ultimate keys to integrity business—just as they were back in the days of the Open Range.

When first published, Cowboy Ethics inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate m...