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Cowgirl Power: How to Kick Ass in Business and Life

Cowgirl Power: How to Kick Ass in Business and Life

by Gay Gaddis


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Kick Ass Your Way

As the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think.

Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way.

Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:

  • Taking responsibility for yourself
  • Building your own competence
  • Finding your assertiveness
  • Designing your own life
  • Building a kick-ass culture
  • Recognizing good ideas
  • Becoming a fearless leader

Cowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.

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Product Details

ISBN-13: 9781478948223
Publisher: Center Street
Publication date: 01/22/2019
Edition description: Reprint
Pages: 288
Product dimensions: 5.20(w) x 7.90(h) x 0.90(d)

About the Author

Gay Gaddis is CEO and Founder of T3. In 1989, she started her company after cashing in a $16,000 IRA. Today, T3 has offices nationwide and creates innovative digital marketing programs for Fortune 200 clients. T3 is a top-ranked innovation firm and one of the largest agencies owned by a woman. Gay has been nationally recognized for the unique family-friendly policies she has initiated at T3.

Gay is on the Board of Directors of Monotype Imaging Holdings and on the Dean's Advisory Council to The University of Texas McCombs School of Business. She is also the first female Chairman of the Texas Business Leadership Council. Gay is a regular contributor to Forbes, and her Texas landscapes have been featured in galleries in New York and Texas. She and her husband own the Double Heart Ranch in the Texas Hill Country.

Table of Contents

Preface vii

Introduction xi

Chapter 1 Personal Power Is the Answer 1

Chapter 2 Finding My Own Power-The Early Days 9

Chapter 3 Finding My Own Power-The Advertising Business 27

Chapter 4 Cowgirls Are Responsible for Themselves 59

Chapter 5 Cowgirls Build Their Own Competence 87

Chapter 6 Cowgirls Use Competence to Find Confidence 109

Chapter 7 Cowgirls Design Their Own Lives 131

Chapter 8 Cowgirls Build a Kick-Ass Culture 163

Chapter 9 Cowgirls Know a Good Idea When They See One 181

Chapter 10 Cowgirls Are Fearless Leaders 199

Chapter 11 Cowgirls Are Doing Just Fine 221

Cowgirl Power Toolkit 227

Cowgirls Are Responsible for Themselves 230

Cowgirls Build Their Own Competence 235

Cowgirls Use Their Competence to Find Assertiveness 240

Design Your Own Life 246

Cowgirls Build a Kick-Ass Culture 251

Cowgirls Know a Good Idea When They See One 257

Cowgirls Are Fearless Leaders 262

Notes 267

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