Creating Responsible and Inclusive Fashion Brand Narratives: Theory and Practice

This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.

Drawing on social, consumer, and cultural theories—such as Indigenous dress theory, circularity, fat liberation, and social reproduction—this book encourages students to think criticall...