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Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times

By Malcolm Goodman, Sandra M. Dingli
Paperback
$68.99
By Malcolm Goodman, Sandra M. Dingli
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Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

  • A new ...

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