Crossing the Chasm: Marketing and Selling Technology Project

Crossing the Chasm: Marketing and Selling Technology Project

by Geoffrey A. Moore

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Overview

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Details

ISBN-13: 9780061795862
Publisher: HarperCollins e-books
Publication date: 03/17/2009
Series: Collins Business Essentials
Sold by: HARPERCOLLINS
Format: NOOK Book
Pages: 256
Sales rank: 688,800
File size: 750 KB

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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