Crossing the Chasm: Marketing and Selling Technology Project

by Geoffrey A. Moore

Overview

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Details

ISBN-13:	9780061795862
Publisher:	HarperCollins Publishers
Publication date:	03/17/2009
Series:	Collins Business Essentials
Sold by:	HARPERCOLLINS
Format:	NOOK Book
Pages:	256
File size:	750 KB

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.