Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

by Grant McCracken

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Product Details

ISBN-13: 9781422143292
Publisher: Harvard Business Review Press
Publication date: 05/15/2012
Pages: 304
Sales rank: 603,400
Product dimensions: 5.60(w) x 8.30(h) x 1.10(d)

About the Author


Grant McCracken, an anthropologist, has studied American culture and business for twenty-five years. He is the author of several books, most recently Chief Culture Officer: How to Create a Living, Breathing Corporation.

Table of Contents

Introduction 1

1 Welcome to Culturematics 11

2 Why Culturematics Matter 29

3 Twenty Culturematics 61

4 Culturematic Clockworks 97

5 Finding Your Vector 115

6 How to Make Culturematics 145

7 Culturematic Me 177

8 The Corporate Culturematic 211

Acknowledgments 235

Notes 237

Index 269

About the Author 293

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