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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building

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Learn why customer advisory boards are so successful—and how to create one for any business!

From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)—one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how do...