Customer Creation Handbook

The Customer Creation Handbook summarizes the key sales & marketing disciplines that help companies of all sizes recognize act on and manage the trends that shape buying behavior. From direct marketing fundamentals, SEO, Social Media management and how to develop the right sales and marketing culture, this is a must read for business executives at all levels. It dives into the cultural, technological and change initiatives that must take place to survive, and thrive, in an ever changing and...