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Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth
Hardcover
$176.00
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WINNER: CMI Management Book of the Year Awards 2015 Innovation and Entrepreneurship Category (1st edition)
Many organizations approach customercentic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a wellconstructed ...
Many organizations approach customercentic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a wellconstructed ...
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