Customer-Led Growth: A CEO's guide to building a B2B SaaS company

Successful B2B SaaS CEOs master a powerful dynamic; the link between value to customers and revenue for their company. This book, written by someone with first hand experience, unpacks the seven principles on which a true company-wide approach to customer focus is built. Questioning many of the concepts on which B2B SaaS companies have been built, the book provides practical advice and a sprinkling of philosophy to CEOs facing the challenge of building a customer-centric, growth-focused org...