Customer Relationship Management: Pro?tabilitätsorientierte Bindung von Wohnungsmietern | Barnes & Noble®

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By Friederike Sperl

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Overview

Friederike Sperl untersucht das loyale Mieterverhalten, um daraus effektive Bindungsmaßnahmen für Wohnungsunternehmen zu identiﬁzieren und einen proﬁtabilitätsorientierten Mieterbindungsmanagementansatz abzuleiten. Ziel ist es, durch eine effektive und efﬁziente Mieterbindungsstrategie die Erfolgsmöglichkeiten von institutionellen Wohnungsanbietern nachhaltig zu erhöhen. Dies geschieht vor dem Hintergrund des Wandels von einem Vermieter- hin zu einem Mietermarkt. Daher gewinnt die Kundenori...

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