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Customer Visits: Building a Better Market Focus: Building a Better Market Focus

By Edward F. McQuarrie
eBook
$87.99
By Edward F. McQuarrie
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Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of...

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