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Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making
Hardcover
$28.00
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A Harvard Business School professor's guide to thinking about thinking, using the creative power of the unconscious.
Gerald Zaltman's pioneering research methods for understanding the unconscious desires of customers are used by companies around the world. Dare to Think Differently draws on the same groundbreaking methods to explain the deep and innovative thinking used by highly successful executives. Reflecting emerging viewpoints in neuroscience, Zaltman contends that multiple forces, no...