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Data Engineering for Data-Driven Marketing

By Balamurugan Baluswamy (Editor), Veena Grover (Editor), M. K. Nallakaruppan (Editor), Vijay Anand Rajasekaran (Editor), Mariofanna Milanova (Editor)
Hardcover
$110.00
By Balamurugan Baluswamy (Editor), Veena Grover (Editor), M. K. Nallakaruppan (Editor), Vijay Anand Rajasekaran (Editor), Mariofanna Milanova (Editor)
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In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data—Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data—Driven Marketing uses a strategic lens to delve ...

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