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Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business

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Is your business equipped with a data strategy that drives real impact?

Data Strategy
is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.

Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic dat...