Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven ...