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For radical twentieth-century feminists, it was a rallying cry for bodily autonomy and political power. For influencers and lifestyle brands, it’s buying fancy nutrition and body products at a premium. And it has now infiltrated nearly every food, leisure, and pop-culture space as a multi-billion-dollar industry.
What is it? To quote a million memes: it’s called self-care.

In Decolonize Self-Care Alyson K. Spurgas and Zoë C. Meleo-Erwin deliver a comprehensive sociological analysis and scathi...