Deep Knowledge of B2B Relationships Within and Across Borders

Relationships of individual and groups among three—plus firms represent the cornerstone concept in business—to—business (B2B) contexts. The three—plus firms include manufacturer—supplier to manufacturer—customer to distributor—customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three—plus B2B relationships are necessary antecedents for achieving high operat...