Deep Knowledge of B2B Relationships Within and Across Borders

Relationships of individuals and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five chapters in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high ope...