Define Yourself: When Passion, Purpose and Business Collide

What happens when passion, purpose and business collide?

A global fitness franchise is born.

After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat.

Define Yourself is a dynamic journey through the history of KX Pilates that will show you:

• How a simple idea can become a BIG b...