Demystifying Architectural Research: Adding Value to Your Practice

This practical, hands on introduction guides you through the basics of undertaking research in day-to-day architectural practice helping you to exploit the growing opportunities on offer. It explores how developing a research specialism can improve the quality of your projects, help to define your brand and generate new channels of revenue with innovative services for clients.

The text is divided into four sections focussing on different types of Architecture Research Practice; commercial, ...