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Der moderne Einzelhändler - Band 1: Warum Marketing heute anders funktioniert
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Fühlst du dich manchmal ratlos, weil die gewohnten Strategien in deinem Laden einfach nicht mehr greifen? Früher reichte es oft, einfach die Tür aufzuschließen, doch heute bleiben die Kunden häufiger aus. Wenn du dich fragst, warum der Umsatzrückgang im Einzelhandel auch dich trifft, obwohl du alles gibst, dann ist dieses Hörbuch genau für dich gemacht.
Der moderne Einzelhändler - Band 1 holt dich genau dort ab, wo du stehst. Es geht hier nicht um hektischen Aktionismus oder das nächste komp...
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