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Design-Centered Entrepreneurship

By Min Basadur, Michael Goldsby, Rob Mathews
Hardcover
$235.00
By Min Basadur, Michael Goldsby, Rob Mathews
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Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill...

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BusinessSmall BusinessEntrepreneurship