Design-Driven Growth: Strategy & Case Studies For Product Shapers

Here's the cold, hard truth: ideas are cheap. Product follow-through is where the money is spent and made. That's where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases¿ from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine.

What is design-driven growth?

Design-driven growth is a repeatable process for teams to smash growth targets through d...