Design Economies and the Changing World Economy: Innovation, Production and Competitiveness

Design is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in high-cost locations either have to shift production abroad or create competitive advantage through design, innovation, brand and the geographic distribution of tasks rather than price.

Design Economies and the Changing World Economy provides...