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Design Thinking for Business and Management: Strategies, Principles and Practice for Innovation
By Mersha Aftab
Hardcover
$95.00
By Mersha Aftab
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An informative text for understanding and applying design thinking across strategic organizations.
Design Thinking for Business and Management examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation. Written by Mersha Aftab, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design management.
Focusing on human-centred approaches, the book explores how...
Design Thinking for Business and Management examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation. Written by Mersha Aftab, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design management.
Focusing on human-centred approaches, the book explores how...
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