Design Thinking Methodology Book

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative

products;

technologies;

services;

business models;

marketing ideas;

processes;

spaces; and

solutions for diverse business, social, and everyday challenges.

It includes easily applicable design thinking techniques, such as

HMW questions,

personas,

mind mapping,

empathy mapping,

affinity diagram,

value-proposition canvas,

...