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Designing Better Services: A Strategic Approach from Design to Evaluation

By Francesca Foglieni, Beatrice Villari, Stefano Maffei
eBook
$69.99
By Francesca Foglieni, Beatrice Villari, Stefano Maffei
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This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The opening chapters trace the origins of service design and examine its links with service innovation, as well as its strategic role in service organizations. It then offers step-by-step guidance on tackling a service design project, explaining the main design elements and...

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