Designing Luxury Brands: The Science of Pleasing Customers' Senses

Designing Luxury Brands: The Science of Pleasing Customers' Senses

by Diana Derval

Hardcover(1st ed. 2018)

$79.99
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Product Details

ISBN-13: 9783319715551
Publisher: Springer International Publishing
Publication date: 04/16/2018
Series: Management for Professionals
Edition description: 1st ed. 2018
Pages: 170
Product dimensions: 6.10(w) x 9.25(h) x (d)

About the Author

Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.

Table of Contents

Understanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.

What People are Saying About This

From the Publisher

“I myself often question the sustainability of luxury marketing, because I often fail to find the scientific explanation of many happenings of the world of luxury. This sometimes frustrates me. However, Professor Derval gives me faith in the luxury industry because she brings to the table scientific tools and approaches to creating, developing, and revamping luxury brands. I’ve had the pleasure to read one of her previous books “The Right Sensory Mix”, and since then my understanding of the luxury market has elevated and she has brought sense to an industry driven by emotional preferences. Reading this book, I was again genuinely looking forward to acquiring more scientific tools to understand and grow the brands I service.” (Annie Ho, General Manager Greater China, Stella McCartney, Kering group)


“Once again, I am very impressed with Diana Derval's new book. Through lively case studies, powerful marketing tools, and inspiring neuroscientific findings, she manages to explain the whys behind luxury mysteries. Designing luxury brands is a must read for both industry leaders and learners.” (Philip Kotler, , S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management)


“Luxury is first and foremost an emotion. This book will help create this emotion and unlock endless opportunities, through a deep understanding of customers.” (Yves Bonnefont, CEO, DS Automobiles)


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