Designing the Music Business: Design Culture, Music Video and Virtual Reality

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.

Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the mu...