Deviate: The Science of Seeing Differently

Deviate: The Science of Seeing Differently

by Beau Lotto

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Overview

Deviate: The Science of Seeing Differently by Beau Lotto

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

Product Details

ISBN-13: 9780316300193
Publisher: Hachette Books
Publication date: 04/25/2017
Pages: 352
Sales rank: 278,445
Product dimensions: 6.20(w) x 9.10(h) x 1.20(d)

About the Author

Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, Beau founded the Lab of Misfits, a neuro-design studio that was resident for two years at London's Science Museum and most recently at Viacom in New York. The lab's experimental studio approach aims to deepen our understanding of human nature, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he now lives in Oxford and New York.
www.labofmisfits.com
@BeauLotto

Table of Contents

Acknowledgments xiii

Introduction: The Lab of Misfits 1

1 Being in Color 19

2 Information Is Meaningless 43

3 Making Sense of the Senses 66

4 The illusion of Illusions 92

5 The Frog Who Dreamed of Being a Prince 120

6 The Physiology of Assumptions 148

7 Changing the Future Past 189

8 Making the Invisible Visible 217

9 Celebrate Doubt 244

10 The Ecology of Innovation 268

A Beginning: Why Deviate? 300

Notes 311

Index 321

What People are Saying About This

Editor of Wired (UK edition) - David Rowan

"Deviate is a more accessible, fun, interactive version of Kahneman's Thinking, Fast and Slow—involving the reader in building an active understanding of the value of relying on perception as well as reason, and doing so in enjoyable ways. Beau Lotto is a powerful storyteller who bridges peer-reviewed science and the creative arts in rare ways to offer actionable insights."

former CFO of Pixar Animation Studios and author of To Pixar and Beyond - Lawrence Levy

"Beau Lotto's Deviate is the beginning of a conversation—with yourself. Based on my years working at Pixar and with Tibetan Buddhist meditation masters, Beau is on exactly the right track for using neuroscience to understand the mechanisms that keep us stuck and the power of paying attention to the mind. And he does it with an infectious enthusiasm that cannot help but draw the reader into this engaging material."

Professor Emeritus at the Duke Institute for Brain Sciences and member of the National Academy of Sciences - Dale Purves

"Beau Lotto is one of the most creative scientists I know, and his passion for introducing neuroscience to the public ranks him among those rare communicators like Carl Sagan whose ideas can change peoples' thinking. At a time when many neuroscientists are pursuing the mindless goal of mapping all the connections in the human brain, Beau is right on target in his conviction that science advances by doubting the conventional wisdom and asking simple questions in a novel way."

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