Dian Hanson's: The History of Men's Magazines. Vol. 4: 1960s Under the Counter

In 1958 Milton Luros left his New York job designing and illustrating detective pulp magazines for North Hollywood, California. A year later, with a loan from an underworld figure, he founded a publishing empire that revolutionized men’s magazines in the 1960s. His so-called “California slicks” borrowed bad-girl themes from pre-Playboy burlesque titles, featuring big hair, heavy make-up, cigarettes, and cocktails, but in west coast mid-century settings with better photography, paper, and pr...