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Diet Cults: The Surprising Fallacy at the Core of Nutrition Fads and a Guide to Healthy Eating for the Rest of Us

Diet Cults: The Surprising Fallacy at the Core of Nutrition Fads and a Guide to Healthy Eating for the Rest of Us

by Matt Fitzgerald


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From “The Four Hour Body” to “Atkins,” there are diet cults to match seemingly any mood and personality type. Everywhere we turn, someone is preaching the “One True Way” to eat for maximum health. Paleo Diet advocates tell us that all foods less than 12,000 years old are the enemy. Low-carb gurus demonize carbs, then there are the low-fat prophets. But they agree on one thing: there is only one true way to eat for maximum health.

The first clue that that is a fallacy is the sheer variety of diets advocated. Indeed, while all of these competing views claim to be backed by “science,” a good look at actual nutritional science itself suggests that it is impossible to identify a single best way to eat. Fitzgerald advocates an agnostic, rational approach to eating habits, based on one’s own habits, lifestyle, and genetics/body type. Many professional athletes already practice this “Good Enough” diet, and now we can too and ditch the brainwashing of these diet cults for good.

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Product Details

ISBN-13: 9781605988290
Publisher: Pegasus Books
Publication date: 05/15/2015
Edition description: Reprint
Pages: 336
Sales rank: 998,380
Product dimensions: 5.40(w) x 8.10(h) x 1.00(d)

About the Author

Matt Fitzgerald is an acclaimed endurance sports and nutrition writer and a certified sports nutritionist. He is the bestselling author of more than a dozen books on running and fitness, including 80/20 Running, How Bad Do You Want It, Racing Weight, and Iron War, which was long-listed for the William Hill Sports Book of the Year and Diet Cults, also available from Pegasus Books. He is a columnist on and, and has contributed to Bicycling, Men’s Health, Triathlete, Men’s Journal, Outside, Runner’s World, Shape, and Women’s Health. He lives in San Diego, California.

Table of Contents

1 Forbidden Fruit 1

2 100 Foods to Eat Before You Die 19

3 Homo Coquus 36

4 The Caveman of Orange County 54

5 The Suck-It-Up Diet 74

6 It’s a Bird! It’s a Plane! It’s Superfood! 94

7 Consider the Potato 111

8 Eat Bad, Look Good 129

9 Coffee, Chocolate, and Wine 145

10 Sugar Water 163

11 Starve or Die 180

12 Scapegluten 198

13 The Protein Club 216

14 What’s Your Poison? 235

15 Agnostic Healthy Eating 253

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