Digital Business: Grundlagen von Geschäftsmodellen und -prozessen in der Digitalen Wirtschaft | Barnes & Noble®

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By Tobias Kollmann

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Overview

Tobias Kollmann beschreibt in seinem Lehrbuch „Digital Business“ umfassend die theoretischen Grundlagen und praxisbezogenen Implikationen für das Einkaufs-, Verkaufs-, Handels-, Kontakt- und Kooperationsmanagement auf Basis digitaler Netzwerke. Dabei werden die Grundbausteine Systemlösungen, Prozesse, Management, Marketing und Implementierung konsequent für die zugehörigen Online-Plattformen erklärt, wobei die Besonderheiten der digitalen Handelsebene Berücksichtigung finden. Die Darstellun...

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Computers Business Computer Business & Culture Internet & World Wide Web Business Technology E-Commerce E-Commerce - General & Miscellaneous