Digital Loyalty: Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust

In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.

Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement plat...