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Digital Marketing: Strategy, Planning & Disruption

By Annmarie Hanlon
Paperback
$151.00
By Annmarie Hanlon
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Explore all aspects of digital marketing with Digital Marketing: Strategy, Planning & Disruption, an accessible guide that blends theory, research, practice, and application while featuring a wide range of international case studies. The Third Edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.

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ComputersBusinessComputer Business & CultureInternet & World Wide WebBusiness TechnologyMarketing & SalesE-CommerceMarketingOnline Marketing