Digitalization as a Strategic Tool for Entrepreneurship Survival and Crisis Management: Lessons from Ukrainian MSEs

Digitalization has recently emerged as a critical strategy for businesses to survive during disruptive times and crises. By utilizing digital tools, enterprises can enhance their communication capabilities, achieve cost savings, access new markets, implement data—driven and efficient decision—making processes, and maintain contact and alignment with key stakeholders regardless of market conditions. However, scant attention has been paid to how micro and small enterprises (MSEs) exploit digi...