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Direct Mail Inspiration: 10 Steps to a Lucrative Lead-Generating Letter Campaign (Including 10 Sample Letters)
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Discover How to Target and Attract Prospective Clients by Mail
While fewer people read and pay attention to email offers now than three years ago, readership of postal mail has risen in the same time period. According to a survey by Vertis Customer Focus, the top three reasons that recipients eagerly open direct mail pieces are:
* The timing is right.
* The package looks interesting.
* They're anticipating a special offer or discount.
After recipients open your mail, if they feel that it speaks ...
While fewer people read and pay attention to email offers now than three years ago, readership of postal mail has risen in the same time period. According to a survey by Vertis Customer Focus, the top three reasons that recipients eagerly open direct mail pieces are:
* The timing is right.
* The package looks interesting.
* They're anticipating a special offer or discount.
After recipients open your mail, if they feel that it speaks ...
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