Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

by Rita Gunther McGrath, Ian C. Macmillan

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Product Details

ISBN-13: 9781591396857
Publisher: Harvard Business Review Press
Publication date: 02/17/2009
Pages: 256
Sales rank: 1,295,562
Product dimensions: 9.52(w) x 6.34(h) x 1.02(d)

About the Author

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005) and The Entrepreneurial Mindset (Harvard Business School Press, 2000).

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