Disney Culture

Disney Culture

by John Wills

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Overview

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message?

Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world.

Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking.  Welcome to “the Disney Way.”
 

Product Details

ISBN-13: 9780813583327
Publisher: Rutgers University Press
Publication date: 03/17/2017
Series: Quick Takes: Movies and Popular Culture
Edition description: None ed.
Pages: 140
Sales rank: 410,145
Product dimensions: 4.30(w) x 6.80(h) x 0.50(d)
Age Range: 16 - 18 Years

About the Author

JOHN WILLS is a senior lecturer in American history and the director of American Studies at the University of Kent in Canterbury, England. He is the author of Conservation Fallout: Nuclear Protest at Diablo Canyon, California and U.S. Environmental History: Inviting Doomsday.
 

Table of Contents


Acknowledgments
Introduction

Chapter One: Making Disney Magic
Chapter Two: The World According to Disney
Chapter Three: Disney Dollars
Chapter Four: Disney Values

Further Reading
Works Cited
Index

 

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